100% PURE is devoted to creating the purest, healthiest products and educating everyone on the importance of maintaining absolute purity. The brand aims to embody compassion, kindness, and empathy, while also prioritizing environmental sustainability. It's mission extends to improving the lives of six billion people and animals, all while actively engaging in charitable initiatives to support global community.
Every single formulation by 100% PURE adheres to rigorous purity standards, ensuring the exclusion of harsh or toxic ingredients.
To steer clear of commonly used FD&C colorants and heavy metal dyes, the brand sources pigments exclusively from fruits, vegetables, tea, and cocoa.
Furthermore, 100% PURE's unwavering dedication to animal welfare guarantees that their products will never undergo animal testing – they are proudly certified cruelty-free.
